equilibrio

Brand Identity
Packaging design

EQUILIBRIO   I   COFFEE

The essence of Equilibrio Coffee is the “balance between great coffee, great equipment and great barista skills.” Through the passion of an old-school roaster and blend developer, the overall aspiration for Equilibrio was to bring back no-nonsense traditional espresso coffee to the Melbourne coffee scene.

Working with these ideas in mind, we felt our design needed to be paired back and true to the simplistic and traditional nature coffee. As a result the stamped logo design reflects the name ‘Equilibrio’ and its ideals through the idea of balance. By using a label attached to the coffee bags, the distribution of the different blends would be efficient while keeping a traditional yet contemporary look and feel.