old saigon

Identity design
Packaging

OLD SAIGON   I   COFFEE

Old Saigon is a new brand of traditional Vietnamese ground coffee to hit the market in local Vietnamese deli’s, cafes and restaurants. With beans being sourced from Vietnam, but roasted in Australia, we developed a design solution that included a logo and packaging that explored traditional oriental themes. Using a combination of carefully considered typefaces, graphic elements and images, we combined these together to create a vibrant branding identity that stands out from the competition.