Brand identity development
WHOLEFIELDS | QUALITY DRY-FOOD
Originating from Australia, Wholefields is committed to producing quality food in the dry-goods sector for both the Australian and overseas market. Our creative brief was to bring Wholefields to life from the naming of the brand to the complete brand identity design of the company. With a focus on Australian quality and farming, we developed the brand story for Wholefields that would reflect it’s dairy product range and company values. Beginning with the Milk Powder range, we also developed packaging design solutions for the Cup of Cake range, pancake mix range and Supplimate range, with more products coming soon.